Myth 1: My customers are not social
The myth most businesses owners have
is that “my customers are not online” well in the article 11
Big Myths About Social Media and Content Marketing written by the Content Marketing Institute and
based on the 2013
data from the Pew Internet project 72% of American adults who are
online use social networking sites. (Note: 85% of American adults are online). Even
among Americans 65 years old and better, 43% of them use social. To further put
this into context, about 70% of American households had satellite or
cable television, circa 2011.
Myth 2: Social is not measurable
Social media is measurable but first you have to do something
that can be measurable for example: tracking
URL’s, visibility into your purchase funnel, unified
customer databases. This will allow you to ensure your boss that social
media is making you money.
Myth 3: Social is for creating new customers
Most of the people your company is communicating with via social
medias are already current customers. Research from DDB found that 84% of
the fans of company Facebook pages are on average current or former customers
of the brand.
For example on Facebook people “Like”
what we actually like. On Twitter people will
on Tweet about or Retweet what interests them. This makes social media more of
a customer loyalty/retention
strategy.
If you want to know more there are 9
more big myths that the Content
Marketing Institute mention and they are:
Myth 4: You should ignore negative feedback
Myth 5: Social will kill email
Myth 6: Company channels are your most important social assets
Myth 7: Content creates thought leadership
Myth 8: Content marketing and social media are separate
initiatives
Myth 9: Your content marketing should be about your products and
services
Myth 10: Too much content will give away your secrets
Myth 11: The rules are different in B2B
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