A
little bird once told me that you can use Twitter to promote your
campaign/business and I thought, ok, how exactly? Well that little bird said
you have to tweet, tweet, tweet. But it’s more complicated than just sending out
any old tweet. You have to engage your audience. It’s not just good enough to
do it because others are or be the first to do it, you have to be the best at
it. As the little bird said it doesn’t always matter if you’re the first to get
the worm now or you show up at the same time as the rest, what matters is that
you’re the best at getting those worms.
Twitter
is a unique social media platform because you can connect all your Social
Medias to it. And Twitter
falls into the category of microblogging tools because of the short,
disconnected messages it distributes. Twitter shares some features with the
most common social media tools (Facebook,
Pinterest, LinkedIn, Google+ and YouTube). However, the differences really define
Twitter.
- Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
- Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
- LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
- Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
- YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.
The first step in using twitter to promote your
business, you need to preset your brand. To start you need to create your Twitter
profile and this is key to the foundation of your twitter experience. This is
your chance to tell your business story to all of the twitter community. Note
that it is important that your Twitter has the same look and feel as all your
other social media platforms such as:
- Pintrest
- YouTube
- Google+
- Foresquare
This helps people identify you and builds trust.
Also you must use an image that is familiar and consistent throughout your
other social medias. The last step to creating your account is choosing your Twitter
handle. Nothing sells your brand better than your twitter name. This is how
most people recognize you on Twitter so it better be eye catching.
There is another 11 steps to how you can use
twitter to market your business if you want to know more or see where i learned
my information visit http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/
written by Charlene Kingston.
Because of the over abundance of Smartphone’s
marketers had to create another class called the second screen. This means that
people are using more then one screen at a time. So they will be watching a
show while on their phone, and the phone is their secondary screen.
Until now, the industry has focused on
what second screen technology can do and not what consumers can do with it. A
brand relationship is about more than just providing Twitter feeds, links to
IMDb, and quizzes. This isn’t a simple competition for eyeballs, but rather a
race for brand engagement which is the ultimate goal for any producer, content
owner, or advertiser. Written by John Douglass http://www.imediaconnection.com/content/33790.asp
Another way Twitter is moving forward into
marketing trends is by utilizing the second screen, which means cell phones.
People today like to multitask or its attention deficit disorder (ADD) but
either way there is a unique opportunity.
In recent news Twitter has went to television
networks to pitch Twitter to them. Twitter realizes the unique connection they
have to the second screen and with social media being instantaneous the perks
twitter has for marketers. Basically twitter wants the television companies to
have live Twitter feeds going during shows, and this allows a portal of
communication directly to the viewers. http://online.wsj.com/article/SB10001424127887324807704579088231837484594.html
To me this sounds like a gold mind. Marketers have
access to millions of viewers instantly and target specific audiences it’s like
winning the lottery. To explain in a little bit more detail marketers can
create a tweet send it to millions during a show and engage them while their
watching and unlike T.V. ads during commercials when people leave to get
drinks, food, and use washroom etc... You can reach them while they are in
front of the T.V. and Phone.
Marketers will be able to target using specific
T.V. stations or Channels to reach their target market while having less wasted
ad space. This means they can reach the people they want to reach. But one of
the best parts is if they want to hit a Hugh amount of people and I’m talking millions instantly
instead of over a month period, sure a billboard will reach a million+ in
downtown Toronto over a month span but this will allow for instant contact. For
example the show The Big Bang Theory draws in a audience of over 4-5 million
people in Canada alone and if you include the USA its about 18 million in total
that’s a lot of people you can reach with one tweet instantly. That’s the power
and advantage of using Twitter for you marketing needs.
But before you get to excited and start your
twitter adventure you must remember what the little bird told me, “it’s more complicated than
just sending out any old tweet you have to engage your audience. It’s not just
good enough to do it because others are or be the first to do it, you have to
be the best at it. As the little bird said it doesn’t always matter if you’re
the first to get the worm now or you show up at the same time as the rest, what
matters is that you’re the best at getting those worms.”
If
you made it this far Thank You for reading, I’m sorry for the length I had to
write a 1000 word blog for an assignment when typically a blog is less than 300
words but I had a little Robin in my ear telling me to do a 1000 words.
