The Little Blue Messenger Bird

A little bird once told me that you can use Twitter to promote your campaign/business and I thought, ok, how exactly? Well that little bird said you have to tweet, tweet, tweet. But it’s more complicated than just sending out any old tweet. You have to engage your audience. It’s not just good enough to do it because others are or be the first to do it, you have to be the best at it. As the little bird said it doesn’t always matter if you’re the first to get the worm now or you show up at the same time as the rest, what matters is that you’re the best at getting those worms.

Twitter is a unique social media platform because you can connect all your Social Medias to it. And Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Twitter shares some features with the most common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.

• Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank. 

• Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest. 

• LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers. 

• Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups. 

• YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary. 

Gathered from http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/ written by Charlene Kingston.

The first step in using twitter to promote your business, you need to preset your brand. To start you need to create your Twitter profile and this is key to the foundation of your twitter experience. This is your chance to tell your business story to all of the twitter community. Note that it is important that your Twitter has the same look and feel as all your other social media platforms such as:

• Facebook 

• Pintrest 

• Linkedin 

• YouTube 

• Google+ 

• Foresquare 

• Instagram

This helps people identify you and builds trust. Also you must use an image that is familiar and consistent throughout your other social medias. The last step to creating your account is choosing your Twitter handle. Nothing sells your brand better than your twitter name. This is how most people recognize you on Twitter so it better be eye catching.

There is another 11 steps to how you can use twitter to market your business if you want to know more or see where i learned my information visit http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/ written by Charlene Kingston.

Because of the over abundance of Smartphone’s marketers had to create another class called the second screen. This means that people are using more then one screen at a time. So they will be watching a show while on their phone, and the phone is their secondary screen.

Until now, the industry has focused on what second screen technology can do and not what consumers can do with it. A brand relationship is about more than just providing Twitter feeds, links to IMDb, and quizzes. This isn’t a simple competition for eyeballs, but rather a race for brand engagement which is the ultimate goal for any producer, content owner, or advertiser. Written by John Douglass http://www.imediaconnection.com/content/33790.asp

Another way Twitter is moving forward into marketing trends is by utilizing the second screen, which means cell phones. People today like to multitask or its attention deficit disorder (ADD) but either way there is a unique opportunity.

In recent news Twitter has went to television networks to pitch Twitter to them. Twitter realizes the unique connection they have to the second screen and with social media being instantaneous the perks twitter has for marketers. Basically twitter wants the television companies to have live Twitter feeds going during shows, and this allows a portal of communication directly to the viewers. http://online.wsj.com/article/SB10001424127887324807704579088231837484594.html

To me this sounds like a gold mind. Marketers have access to millions of viewers instantly and target specific audiences it’s like winning the lottery. To explain in a little bit more detail marketers can create a tweet send it to millions during a show and engage them while their watching and unlike T.V. ads during commercials when people leave to get drinks, food, and use washroom etc... You can reach them while they are in front of the T.V. and Phone.

Marketers will be able to target using specific T.V. stations or Channels to reach their target market while having less wasted ad space. This means they can reach the people they want to reach. But one of the best parts is if they want to hit a Hugh amount  of people and I’m talking millions instantly instead of over a month period, sure a billboard will reach a million+ in downtown Toronto over a month span but this will allow for instant contact. For example the show The Big Bang Theory draws in a audience of over 4-5 million people in Canada alone and if you include the USA its about 18 million in total that’s a lot of people you can reach with one tweet instantly. That’s the power and advantage of using Twitter for you marketing needs.

But before you get to excited and start your twitter adventure you must remember what the little bird told me, “it’s more complicated than just sending out any old tweet you have to engage your audience. It’s not just good enough to do it because others are or be the first to do it, you have to be the best at it. As the little bird said it doesn’t always matter if you’re the first to get the worm now or you show up at the same time as the rest, what matters is that you’re the best at getting those worms.”

If you made it this far Thank You for reading, I’m sorry for the length I had to write a 1000 word blog for an assignment when typically a blog is less than 300 words but I had a little Robin in my ear telling me to do a 1000 words.