Rich Media vs Rich Snippets

In my Interactive Web Marketing class we discussed what RichSnippets are. Rich Snippets are microdata, microformats, RDFa, and Data Highlighter. Which, in terms that are easier to understand, Rich Snippets are the few lines of text that appear under every search result which are designed to give users a sense for what’s on the page and why it’s relevant to their query. 

So I asked if Rich Media is the same as Rich Snippets and I was told sort of, but their better then Rich Snippets. To gain a better understanding of the two I looked up what they are and I thought I would share my findings.

The term Rich Media was coined to describe a broad range of digital interactive media. Rich Media can be downloadable or may be embedded in a web page. 

Rich Media ad use images or video and involves some kind of user interaction. Rich Media allows agencies to make more complex ads that can get a higher user response. If your objective is to generate more clicks or create brand awareness, Rich Media is the format to go with.